Walking the line

A couple of things have been simmering in my little head these days, and I feel the need to share them with you all, my loyal readers.

Mark and I began this blog about sixteen months ago. We started it because we enjoy eating, specifically eating here in Bucks County. There is so much good stuff happening in this county (and nearby), we wanted to get the word out. 

From the beginning, family and friends – well, mostly my mother – have asked, “How do you plan to make money from this?” A fair question. And we weren’t quite sure. It’s the big question in the world of online publishing.

Now, I don’t want you thinking we are independently wealthy. Far from it. But at this point in time we are fortunate that we can get by (sort of) on one salary and then some (that would be me). Mark knows from his professional experience that it takes awhile to grow a Web site – to shape the voice, provide a “product” people want to read, and build traffic. Fortunately the start-up costs for this are relatively low – if you don’t count cost of time.

Last month we started offering advertising space. People are interested (even in this sour economy) but it takes time, and quite frankly, I’m appreciative of the interest. I remind myself to be patient and to continue creating a Web site that provides value for followers. I think we are offering access to a very targeted audience, one that loves food and loves supporting local food, and it’s a good deal. All the same, I’m new at this entrepreneur thing and I have to remember to take deep breaths occasionally.

A friend recently asked about our advertising philosophy. You really should let people know where your “line” is between editorial and advertising, he urged. What does that mean? Well, there are a lot of bloggers (and print publications) out there trying to make money, and sometimes the line between advertising and what appears to be a feature or story gets a little blurry. I myself have written for other publications that will “give” an article to an advertiser who buys a certain amount of advertising. It has become quite common.

So, maybe I’m stupid, and maybe I’ll never be rich, but I’m going to keep that line between what we write, and the advertising we accept, quite solid. That means you can trust that what we are publishing as editorial is not influenced by the businesses who have decided to advertise on Bucks County Taste. If we do a story, it’s because we think it’s worth doing. And Mark has a Masters in Journalism from Northwestern. He would stand on that line with his arms folded were I ever to waiver.

When Mark and I started this blog, we decided that it would be a positive site. By that I mean if we went someplace and didn’t like it, we just wouldn’t write about it. We would only write about the things we liked, that we thought needed exposure. Sort of a “look what we found!” kind of flavor. You may not always agree with our opinion, but that’s okay. Ultimately we all vote with our dollars. And I decided a number of years ago that kindness would be the prevailing value in my life. It’s worked for me so far.

So please bear with us, as we grow and work to publish good content, as well as juggle marketing, sales, technical problems and barking dogs. And do let us know what you like, what you’d like to see more of, and even, what you don’t like. Be well.

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  1. Lynne and Mark,
    I have been a huge fan of your blog since I met you last summer at a farmer’s market. You are my husband’s and my go-to source for all information Bucks County – I even send your articles to my sister in Charlotte to make her jealous of all that we have here! I think this is a wonderful resource and I hope that it does provide you with the opportunities you seek.

  2. Thanks so much for the lovely comment, Jen, and your well wishes. And tell your sister, I’m sorry. I’ve been to Charlotte many times (sigh). I hope she can at least get some decent barbecue.

  3. Lynne I love the content you publish on this blog and I’m not even in Bucks County most days! That being said, I think you’re moving in the right direction with your content, you’ve already introduced me to a number of fantastic food resources in Bucks I never knew about growing up. Keep up the good work!


  4. I find myself reading your blog almost daily. I look forward to the posts and am sometimes amazed at how long I’ve lived in Bucks County, how much I’ve seen, and how little I know. We live in a wonderful place and are so blessed to be here.

    Thank you so much for sharing your experiences and making us more aware of what our amazing county has to offer.

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